About me.

Thank you for the opportunity to introduce myself. With over 5 years of marketing experience, I am driven to succeed in any area of marketing. I am searching for a role that combines my passions and expertise in media planning, customer success, and marketing strategy.

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My current role at metadata.io has given me an incredible opportunity to strategize with over 33 B2B clients on their holistic marketing strategy in paid social, Google, and display channels. My Book of Business included 33 customers with over $1.3 million in revenue in many different verticals. Together, we developed a full-funnel marketing approach with a blend of ABM and demand gen. We determined their best attribution model, key KPIs and content offers, integrated marketing automation and CRM tools, and using multivariate reporting to yield the highest results. Through my time at metadata.io, I have been exposed to a wealth of B2B marketing strategies and tactics. 

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Though my time at Amplified Digital Agency was short, my growth in data analysis and marketing research was vast. On average, I worked through 2.5 marketing proposals per week for high-dollar clients. These proposals consisted of research in Claritas, Nielsen Scarborough, and AdMall to create a media plan and budget best suited for the client's goals and KPIs. Key solutions of note were Amazon ads, Google Ads, Trade Desk placements, and Count Site audience targeting. I am also very familiar with mobile geotargeting, avails pulling, and audience creation. I saw a success rate of 64% in closing the deal and my largest client signed for a $150,000 yearly contract. Above all, it has given me the ability to be insightful about industry trends and confident in my expertise in marketing solutions.

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My previous role as Communications Coordinator at Cristo Rey empowered me to create, maintain, and refine a holistic marketing strategy based on the ever-changing needs of a non-profit. In this role, I managed and maintained all facets of our communications, including social media, marketing strategy, deliverables creation, paid media, email newsletters, and events and PR management. In my first 6 months in this role, we have seen a 23% increase in applications to our school and an average increase of 18% in followers across all media channels. In total, our brand awareness has increased by 40% from last year. I have been the main liaison between all external and internal communications.

 

Above all, I wish to express that my character and ethics are the main force propelling me in my work. I am a blend of passion, evolution, and dependability.

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Best wishes,

Emily Hill